Open Idem | Austin, Texas Web and Graphic Design and Business Consulting

Best iPhone/iPad Apps for Small Business Owners

britt.a — Tue, 07 Feb 2012 18:49:29 +0000

Quick Sale

Overview: Keep track of invoices, inventory, sales and payments from your iPhone or iPad. In addition to keeping track, you can apply discounts, add notes to invoices and send invoices to customers from your phone. If there is a question that your customer needs answered, sales are searchable by date, customer’s name and invoice number. You can even view all of your paid or unpaid invoices at a glance.

Small Business Benefit: You are not confined to a computer to manage your inventory and money. Updates can be made on the spot with every sale to ensure maximum efficiency and productivity.

Price: $0.99 on iPhone $9.99 on iPad

Evernote

Overview: Sometimes a simple notepad just won’t do. With Evernote you can create and edit lists, record voice and audio notes, organize notes by notebooks and tasks, check your list items off as you go, and take snapshots of important items. Another helpful part of this app is your ability to share your information. Your files can be synced or shared with others. It interacts with Facebook and Twitter for easy sharing and allows you to email notes and save tweets to your Evernote account.

Small Business Benefit: Not everyone needs a complete task management system, just the ability to create lists and keep track of what is necessary for the day.

Price: Free

MBA Learning Solutions: Learning To-Go

Overview: Intersog has developed an app that allows you to further your business education right on your phone or tablet with MBA Learning Solutions. The courses include Strategy Management, Business Math, Marketing, Business Law, General Management, Economics, Information Technology and even Multinational Business and Finance. The app includes full course texts, flashcards, tests and numerous reference options.

Small Business Benefit: Anything you can do to give yourself more credibility as a small business owner is worth it. The market is tough, and earning even one more credential that can potentially set you apart from the competition is worth your time and money.

Price: $9.99 for app and per course on iPhone, $19.99 for app on iPad

Receipts HD

Overview: Tidal Pool Software’s Receipts HD application allows you to track expenses easily from your iPhone, iPod or iPad. You can organize and track personal and business expenses (including mileage, which many entrepreneurs find hard to do). You can enter the receipt details or take photos of them; you can also record voice memos or attach emailed receipts.

Small Business Benefit: Receipts HD generates overview graphs that help you keep track of spending at a glance and allows you to export your information as an Excel doc, or in CSV or PDF format … which will include receipt images. You can also upload receipts to Dropbox, Evernote or Google Docs. These reports will help you or your accountant record all your expenses and mileage. This application is convenient because you will no longer forget receipts and mileage since your iPhone or iPad is likely to be with you wherever you go.

Price: Free

Schedule Planner Pro

Overview: This productivity app incorporates all of your favorite features of a planner into one. You can plan your daily activities by category and priority to ensure that you aren’t missing anything. This app allows you to quickly transition between days, create tasks from scratch or from pre-existing templates to save time, color code tasks, integrate either your Google calendar or your iOS calendar, set alerts and notifications, and use the copy and paste feature to avoid typing the same things over and over.

Small Business Benefit: With a planner keeping your day straight, you are less likely to miss a meeting or networking opportunity increasing your possibilities for new leads and clients. Also, your customers respond well when you are punctual, prompt and on top of your game.

Price: $5.99 on iPhone, $9.99 on iPad (non-pro version is free)

Pages

Overview: Pages allows you to create, edit and view documents on the go, but it’s not your regular mobile processor. With 16 templates to choose from, you can create letters, memos and reports on the go. It even gives you the practical side of a word processor allowing you to view word counts, insert pictures, and use charts and tables. Pages saves your document each time you make a change, so you won’t lose your work. And of course, by using iCloud, you can easily transfer your documents from your phone to your computer.

Small Business Benefit: Typically in a small business, you are your only employee. Maybe you have one or two others that work with you. Regardless, when things have to get done, then have to get done and sitting down in an office is not always an option. Pages allows you to create the documents you need, when you need to make them.

Price: $9.99

Omnifocus

Overview: If you need a way to keep track of everything in your life and business, Omnifocus provides task management by project, place, person or date. You can plan your day’s errands by listing them and then viewing them on a map, showing you the most efficient way to accomplish your day’s goals. Specifically for you iPhone users, Siri communicates directly with your Omnifocus inbox for easy access. It even allows you to break large tasks up into smaller steps that you can complete over time, and when making notes to yourself, it allows you to attach audio or pictures.

Small Business Benefit: The more organized you are, the more likely you will provide better customer service, meet your bottom line and stay on top of your projects. This app helps you be efficient.

Price: $19.99 on iPhone $39.99 on iPad

CWR Mobility

Overview: This app allows you to take your office with you when you are in the field. Track leads, record sales, import pre-prepared forms and track products and inventory. The bottom line of this app is to have all the information you could possibly need from your office computer concerning your clients with you while you are out (i.e. account numbers, sales history, appointments, tasks, etc…). (Works with Dynamics CRM [Customer Relationship Management] Online)

Small Business Benefit: Excellent Customer service is what gets you more customers and the best way to serve them is to be informed.

Price: Free

Getting the Right Stock Photography: From Free or Affordable to High Quality

webmaster — Thu, 26 Jan 2012 22:04:51 +0000

You’ll find that as you get deeper into marketing your business/brand that you’ll have lots of uses for photos. You may need them for advertising materials, blog posts, newsletters or other publications and maybe even your website. Lucky for you there are multiple sites dedicated to distributing and selling royalty free stock photos of all sorts of things.

What is royalty free stock photography?

Royalty free means you can use the photo without having to pay for it each time you use it. According to Fotolia’s website, “A royalty free license allows you to use an image, vector or video without restrictions on the time or number of uses, or the number of prints.”

Where can I get good stock photography for free?

Note: Make sure to read each site’s usage policies and any fine print that accompanies each photograph. Some sites require you to give the original photographer credit for their photo (which is just a nice thing to do anyway).

*Read about the type of license each Creative Commons photo has. Some are not allowed for commercial use.

Where can I get quality stock photography for a reasonable price?

Where can I get the highest quality stock photography?

Photo credit: © itestro – Fotolia.com

5 Rules for using Facebook that Every Professional Should Know

britt.a — Wed, 18 Jan 2012 18:38:37 +0000

1. Be an Active User

Have you ever had an amazing story to tell? You call a friend on the phone and start talking. You know your story is hilarious especially since you told it complete with character voices and facial expressions your friend will never see, but for some strange reason, your friend isn’t responding. 5 minutes and 33 seconds into the call, you realize that your friend is no longer on the other end.

Don’t be that “dropped call” Facebook friend that doesn’t respond, interact and form a key networking relationship. It isn’t enough to simply post something here or there and fulfill your professional social media obligations for the day. Try finding other professionals or businesses that produce quality content. Like their statuses, comment on their videos, and re-post helpful articles.

2. Get the Word Out Using the Events Feature

Whether it is a physical gathering or an invitation to your new website launch, make it an event. You can view and print a guest list, send messages about the event and create a buzz. You have complete control, so can edit it at any time, upload a custom graphic, send updates, add guests, delete guests and bring on people as administrators.

3. Check In and Encourage Others to Do So

If telling the world your every move wasn’t enough, Facebook introduced the Check-In feature that tells your friends where you are and who you are with. If you own a business, encourage your customers to check-in from their smart phone or laptop. Talk about free advertisement! Consider posting a sign or hanging a poster reminding your customers to check-in.

4. Use Ads on Facebook

Not only does it make sense to advertise on Facebook, but you would be silly not to. Facebook ads allow you to target your audience by location, age or interest. And if money is an issue, they also allow you to set a daily budget , so you don’t exceed yours.
Also consider that people tend to trust Facebook based on their everyday familiarity with it. Some customers may even be more likely to click on your ad because it is on Facebook as compared to somewhere else. Just a thought.

5. Install Facebook Insights

Insights allows you to see who is visiting your page, what they are looking at, and follow the trends of your users. It’s a free service available to any Facebook user and is updated on a daily basis. You can even export your data as an excel file to keep a record or share with others.

This type of information puts the power in your hands to optimize your social media marketing experience, get to know your fans and followers and be able to give them more what they are interested in.

How to Price Your Products and Services: Pricing to Win-Win

webmaster — Fri, 06 Jan 2012 16:51:12 +0000

You own your own business for one or all of the following reasons: (1) You were tired of working for The Man; (2) You wanted to make more money; (3) You wanted to do what you love. Maintaining your small business means that you must make suitable profits and thus price your services or products in a way that provides you with enough revenue. If your strategy is low-cost goods, then you won’t really adjust your prices substantially. However, if you are part of America’s growing small business scene that is providing high quality services and goods to clients, you must learn to “price to win-win.”

What is “Pricing to Win-Win?”

It is both pricing to win as a business and pricing so that you’re customers feel they too have won. As you build your business or introduce new products and services, you probably research your competition and base your prices off of them, which is not a bad thing. However, if you offer a quality service, you should base your prices off of your customer’s thoughts, experiences and the value you add to their lives or their company.

How do I “Price to Win-Win?”

Informally survey some of your closest customers, preferably repeat customers who know you or your business fairly well. Ask them to describe the value you added to their life/organization with your products or services. They may list things you haven’t even thought of and may give you new ideas for products or services. Then, ask them to put a dollar amount on that value (as in, how much they would have paid for it if you’d asked).

Let’s say you’re a personal trainer. When you started your business, you wanted to be competitive and get clients, so you charged $40/hr even though industry standard was between $50 and $90. You were new to training, and you wanted to attract clients. Now, you’ve been training for a year or more and you’ve developed your style. You’re comfortable with what you do, and you do it well. Ask your closest clients about the value you add to their lives. Let’s say one client is a woman in her mid-forties who has dropped 4% body fat and 12 pounds since working with you. She feels better each day, makes better food choices, looks better and has more confidence and endurance to keep up with her hectic schedule. Ask her to quantify that value. Is that worth $80/hr. to her? Probably. Survey a few clients in this manner until you’ve come up with a few numbers. Let’s say on average people put a $80 or $90 price tag on your services. If you decide to charge $65 – $70, then you win (it’s way more than the $40 you started with) and your client wins (it’s still less than what it’s worth to them).

How can I market this new “Win-Win Pricing?”

It’s easy enough to get people who already love your products to pay a little more for them. However, how do you convince new customers to pay a “Win-Win Price?” You sell them the second “Win.” If you’ve ever taken an advertising or marketing class, you’ve probably heard that it’s important to sell the benefits of an item, not its features. A car may have a rear-facing camera (a feature) but the customer benefits because it’s safer to back up and it assists them with parallel parking situations when they can’t tell how close they are to the next car. The car model with the camera may cost an extra $300, but isn’t that a solid investment if you never have to hit your neighbor’s trash can again?

Make a list of all the value your services add to your clients. Base this off the feedback you get from them and your own knowledge. Change your website wording, marketing materials and personal pitches to include the benefits of your service. Get in the habit of talking about the “Win” that your clients achieve and maybe even put potential clients in contact with past/current clients (with their permission of course).

Let us know how “Win-Win Pricing” works out for you!

Photo: © electriceye – Fotolia.com

Branding for Law Firms: Why Branding is Important

britt.a — Wed, 14 Dec 2011 21:35:05 +0000

The goal here is not to tell you something you already know but rather remind you why your efforts are not lost when they are directed towards branding your law firm.

People assume that branding your law firm makes you more accessible to everyone, but in essence, that is not true. Effectively branding your firm just makes you more accessible to the right people. It allows your efforts to be more efficient and tailors your services and look toward the people that need it.

Your Unique Selling Proposition (USP)
You may think that this strategy is only for those selling a tangible product, but your services, and the way you provide them to your clients is truly a product. If you can develop a USP, you will be singling your firm out to definitely tell your clients why you are the best for them, and they will be reminded of that each time they see your logo and hear your name.

Your Credibility
Why do people go to Starbucks? Is it because they have free WiFi, or because they have the best iced Chai Tea in town? No! (No offense Starbucks) The truth is that when you think of a complete coffee shop experience with good beverages and a decent place to read or work, their logo and services pop into your head. They have true creditability in the world of coffee, but that didn’t happen overnight even if it feels that way to the consumer. It was cunning, creative, and intentional right down to the Siren on their sign. (Side note: In Greek mythology, a Siren’s main focus was to lure…)…Get it.

Your Financial Growth
Proper branding increases your productivity and volume. Employees truly understand and can get behind the image you create. They feel like they are part of something unique and helpful to the community which increases their buy in and overall investment. Clients feel and see the effects of a firm that cares about their image, takes excellence seriously and seemingly has their best interests in mind.

Your Emotional Appeal
Chocolate double layer fudge cake or carrot sticks? Most people understand the health benefits and logic in choosing the carrot sticks, so what makes them go for that cake? Maybe your USP or general services is not as unique as you’d hoped, and you find yourself constantly competing with Blank & Blank Law Firm down the road. Could it be that their clients find an emotional connection with them simply because they have a logo that is memorable and a tagline that reminds the client of exactly how he/she will be treated? Just a thought.

Finding the Right Types of Wedding Invitation Paper

webmaster — Tue, 06 Dec 2011 02:33:41 +0000

The type of paper(s) you choose for your invitation suite (the entire set of materials you will mail to your guests) says a lot about your wedding or event and sets the tone for your day. It’s possible to get the exact papers your wedding needs without breaking your budget; it’s just important to know what message you want to send before you select your paper. Each invitation suite can contain multiple pieces of paper. It may be a simple 5×7 in. layer of card stock in a matching envelope, or it may be as elaborate as a box with multiple inserts and elements. You’ll need to decide what materials to use for each item.

The most common elements of an invitation suite are outlined below:

Invitation Layer: invitation text (and graphics if applicable)
Encasing (or pocket): the pocket, pochette, or card that the invitation is enclosed in
Backing Layer: a non-printed layer that is attached to the back of the Invitation layer
RSVP card: sometimes a postcard, sometimes a separate card with its own envelope
Inserts: individual pieces of paper with the details of your wedding (examples include: accommodations, directions, etc.)
Outer envelope: the envelope that all invitation elements are mailed in

Types of Paper

The paper texture and weight you choose can give an enticing first impression of your wedding. You can combine more than one paper in your invitation suite, but try not to use more than two. The most common paper types are explained below:

Matte Card Stock (blue paper below): Use this if your wedding style is clean, modern, old-fashioned or simple chic.
Metallic or Pearlized (the brown pocket above): paper with a pearly sheen and/or metallic speckles. Use this for glamorous, contemporary and unique affairs.
Linen (the white layer above): textured paper, slightly raised lines. Use this for elegant, traditional, and ultra-classy events.
Cotton: made from 100% cotton. Use this with letterpress printing for a eco-conscious wedding. More expensive than other paper types and printing processes.
Patterned Card Stock: any card stock with printed elements such as paisley, flowers, etc. Use for themed or laid back events.
Textured Card Stock (the cream layer above or the white layer in the navy pocket below): thick textured paper. Use for elegant, professional or modern events.

10 Questions to Ask Your Web Designer

webmaster — Mon, 21 Nov 2011 08:59:41 +0000

What you should know before you hire a web designer.

People often use the term “web designer” interchangeably with “web developer,” however these are very different roles, though they can be done by the same person/company. A web designer develops the layout, graphical elements and “design” of your website. They are responsible for what people see. A web developer writes all the code behind your website. They’re the ones who make it display and function correctly. Being a good web designer doesn’t qualify someone as a developer and vice versa. Below are some common questions for your web designer to help you narrow it down to the best fit for you. Click here for Questions to Ask Your Web Developer.

1. What programs will you use to design my website?

Good answer: Adobe Photoshop, Illustrator, Flash, or Fireworks
Bad answer: Vague answers, or, free or web-based applications like Gimp and Foto Flexer, or drag and drop interfaces such as Weebly or Yola. While these are great applications for beginners, a professional web designer wouldn’t be caught using them.
Keep in mind: A professional designer will use professional software/applications to design your site. A mark of an amateur is someone who can’t answer your question with specifics.

2. What is your pricing structure?

Good answer: “I charge a flat fee that I quote you after finding out your specific needs. This usually ranges between (insert number here) and (insert other range here).” or “I charge (insert number) per hour and I can estimate the time it will take once I know your needs. When I quote you, I guarantee that your final price will land within a 5% range of that quote.”
Bad answer: “I charge (insert number) for all design projects.”
Keep in mind: Inexperienced designers often have a set price without listening to your needs. Most of the time this will end up being unfair for you or an undue burden on them. It doesn’t make for a good business relationship.

3. Can I see some of your past work? Specifically some that might be similar to what you will design for me?

Good answer: “Yes, check out my portfolio at www.(insert site here).com.”
Bad answer: “I don’t really have my final portfolio put together yet, but I can show you some sketches I did in the eighth grade.”
Keep in mind: A professional designer will have a portfolio ready to preview at any given moment. You should like the feel of their website and online portfolio and you should be able to find projects similar to yours in there.

4. How long will it take you to design my site? What things will you allot the time for?

Good answer: “We usually take between one week to one month. A few hours will be spent on research of your business and industry, then we will plan a site design based on what’s most effective for your business goals.”
Bad answer: “Three days tops.”
Keep in mind: Effective design, the kind that will really benefit your business, takes some time. Make sure a few hours are allotted for researching and planning. Your designer should be concerned about content structure and placement and website functionality.

5. Will you give me all design files so that I can make changes in the future? Who owns the copyright on them?

Good answer: “Of course I’ll give you the files.” and “You own the copyright, but I retain the right to display them in my portfolio.” or “We share the copyright but I cannot resell the same design to another person without major modifications.”
Bad answer: “Well, I usually don’t give out the files …” and “I own the copyright solely.”
Keep in mind: Professionals understand that you will need to make changes in the future. This is why it is important that your designer is using industry standard applications so that you or another designer can modify your files in the future.

6. How much will you charge for changes in the future?

Good answer: “Such and such per hour, but I’ll give you a discount of blank since you’ll be a returning customer.”
Bad answer: “I’ve never really dealt with that before.” or “We’ll get to that when we come to it.”
Keep in mind: If you do decide to modify your design in the future, it’s good to know what your original designer’s rates are. They know your files best and can update them easily. You may want to add Ecommerce, update the feel of your site, etc. A professional designer will have rates already worked out, not make something up on the fly.

7. Do you have a standard web design agreement or contract?

Good answer: “Yes.”
Bad answer: “No.”
Keep in mind: Inexperienced designers won’t have a formal agreement to sign with you. This leaves both you and them unprotected and can cause major problems down the line. Get in writing what the company is promising to provide for you, the time frame they’ll provide it in, and how much it will cost you.

8. How many rounds or hours of revisions will I be entitled to after your initial design is presented?

Good answer: “Five hours of revisions are included in the price quote.” or “Three rounds of revisions are included, after that I charge blank per hour.”
Bad answer: “None.” or “I charge blank per hour for revisions and if you don’t like the original design, you’ll have to pay that fee.”
Keep in mind: Good designers know that they may have to tweak their original concept to meet with your needs. They will usually provide some amount of revising before they start charging.

9. Can I contact some of your previous clients?

Good answer: “Yes. You can call Sherry from ABC Company, David from Blah Blah, or ask me about the appropriate contact for anyone you see in my portfolio.”
Bad answer: “Not really.” or “It’s a little unorthodox, I can look into it for you.” or “I’ve never done something like that, I’m not sure.”
Keep in mind: Most professionals have designed things for other businesses that will be happy to give a minute worth of feedback via email or over the phone. If a potential designer doesn’t have any companies or individuals willing to do this, it is probably a nice big red flag.

10. How can your design help me with my website/business goals?

Good answer: “It will help decrease your website bounce rate [the number of people leaving right after they land on your site].” or “It will fit your company’s goal of being user-friendly, but it will also be appealing to the eye and convert casual visitors into potential clients who stay on your site for a long time.”
Bad answer: “It will look good.” or “Umm, well …”
Keep in mind: Professionals know that you have a goal with your website, and they’re smart enough to ask you about it before they begin designing. That way, they can design something that serves your needs, not their artistic fancies.

So, any questions we left off the list? Do you have a web design horror story?
Image credit: hinnamsaisuy / FreeDigitalPhotos.net

7 Questions to ask Your Web Developer

webmaster — Mon, 21 Nov 2011 08:55:22 +0000

You don’t have to be a tech-geek to ask a few basic questions of your web developer to make sure you get a product that benefits your company. Keep in mind these questions are for your developer, who writes the code for your website, not your designer, who designs the layout of your website. Read our earlier post about Questions For Your Web Designer.

1) Who will own my domain name and hosting account?

You should be the person who owns the hosting account for your website (where are your files are stored) and definitely the domain name (the www.yourbusinessname.com). Some of our clients have come to us with horror stories of getting their site designed and/or developed with another company but not being able to transfer their site to a new host or hire a new designer to update it because the old developer was holding onto it in their own hosting account and was unreachable or didn’t want to make the transfer. It’s unprofessional and just plain wrong to hold onto someone else’s site like that, but it happens. Your website and name means everything, protect it!

2) Will you outsource any work?

Web companies will often outsource the creation of certain parts of your site to another company. It usually has absolutely no effect on the quality of your site, but if you care to know who your developer outsources to, and what that means for you, then just ask.

3)What platform, CMS and languages will you use to build my site?

Tons of software, content management systems (CMS) and programming languages exist and they may mean drastically different things for you as the client. A CMS, if it is a user-friendly one, will allow you to update your own website when your developer is done with it. Programming languages mean that you have to find someone who knows the code it’s built in to update your site after it’s built. A mark of a novice developer, or someone who is merely posing as a developer, is someone who can only build you a site through WYSIWYG (what you see is what you get) or drag & drop programs like wix.com, yola.com or weebly.com. A CMS that has been tested widely and has a lot of support like WordPress or Joomla may be your best bet.

4) May I see some of your sample work?

Professional developers will have an extensive portfolio of past work readily available. At the very least, a developer should be able to send you the links to a few sites they’ve done in the past … and here’s a “duh moment” for you: if you don’t like their portfolio of work, you probably won’t like what they can do for you.

5) Do you have a standard contract?

Your web developer should sign a formal agreement with you. No professional will be without one. These protect you and the developer and clearly outline what is expected of each party?

6) How much do you charge? How do you set up your billing?

A developer should not quote an exact figure without knowing your project first. If they haven’t asked about your business, your needs, your design and your content, then run the other way if they quote you an exact price. Many developers work on an hourly basis and will quote you how long they think your project will take. Make sure you get in writing that the final price won’t be more than 5% over their original quote. Protect yourself.

7) How long will the website take to develop?

Timing depends on a few things:

how quickly you get the design files to your developer (or how quickly they make your design if you hire the same company for design and development)
how quickly they can code and develop your site
how quickly you get all the content to them (the text that belongs on each page, the appropriate links, photographs, videos, etc.)

Do yourself and your developer a favor by having your web pages written out and ready to go. The words you choose have a major effect on your search engine ranking, so get a professional web writer or copy editor to help. Your web developer most likely knows someone or does this in-house.

Image credit: renjith krishnan / FreeDigitalPhotos.net

Facebook for Real Estate Agents

britt.a — Mon, 21 Nov 2011 08:52:14 +0000

Do you want to know what to post on your Facebook wall as a real estate agent?

1. Media

People’s eyes are naturally drawn to pictures, graphics and videos. You can post enticing pictures of new listings, happy clients in front of their new/sold home or videos of you giving tours through your current listings.

2. Industry News

Your clients are deeply interested in the housing market, at least for as long as they are trying to buy or sell a home. Give them information that will be useful to them, news about interest rates, foreclosures or special offers.

3. Links to Your Blog Posts

You should have a website with a blog that you update regularly. On your Facebook wall link to your blog posts that will be particularly useful to your clients. Tips for getting your home “show ready,” how to refinance and win big, the best times to sell, etc.

4. Events

If your company is hosting a conference, mixer, seminar or open house then post a flier, pictures, directions or other information about the event that will get people excited about attending. Always highlight the benefits, as in what they’ll be able to learn, who they’ll get to meet or what treats will be available to snack on.

5. Some Personality

A few tasteful jokes about the industry or colorful scenarios will help your clients to see your company for what it is and be a bit entertained in the process. People want to work with other people who are like them. Show that there are real people behind your business.

Image credit: tungphoto / FreeDigitalPhotos.net

Branding for Law Firms Series: Introduction

britt.a — Mon, 21 Nov 2011 02:49:47 +0000

The more we read about marketing and branding for law firms, the more we are convinced that people are satisfied with simply telling you to do it. They aren’t interesting in giving you specific techniques and ideas without charging you an arm and a leg.

This frustrates us just as much as it does you, and all firms simply cannot afford to hire a top dollar marketing consultant.

Throughout this blog series you will receive information explaining:

why branding is important
different marketing processes such as word of mouth, direct mail, email marketing, commercials
your website and what it should be doing for you
ways to track whether your website is serving its purpose
how social media relates to branding specifically for law firms
why blogging is crucial for your firm’s branding identity
what you can effectively blog about and who should blog be doing the blogging
ideas for immediate brand recognition